Ranjeet Kumar Choudhary
Founder & CEO
30+ years in institutional sales and listing.
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CSD · KPKB · IRCTC · INCS · TNPC
Into India's institutional markets, since 1995.
We take consumer brands into India's institutional canteen networks and run the channel after the listing: depots, orders, supply, reconciliation.
Hall I · The names
The names we carry in.
Consumer brands we have listed, distributed or serviced in India's institutional channels.
30 years · 5 institutions · 30+ CSD depots
Represented
- Amul
- Plix
- Bauli
- Charliee
- Waghmare Foods
- Kadak Family
- YumiGoes
- Ajanta
- Nandini
- Sohum Udyog
- Just Gud Sense
- Guruji
- Induz
- Aquatein
- Safe Harvest
- Rio
- Aryavarta
- Gudmom
- Let's Try
- Divine Agro
- Chocolounge
- SI Enterprises
Earlier channel partners
- Samsung
- Heinz
- Bajaj Electricals
- Videocon
- Dabur
- Kurlon
Hall I · The names
The names we carry in.
Consumer brands we have listed, distributed or serviced in India's institutional channels.
- Let's Try
- Divine Agro
- Chocolounge
- SI Enterprises
Earlier channel partners
- Samsung
- Heinz
- Bajaj Electricals
- Videocon
- Dabur
- Kurlon
Hall II · The people
The people behind the names.
Karunakar Mowar
Chief Operating Officer
Former Central Management Committee member at Bajaj Electricals Ltd, and Business Head for Morphy Richards and for Institutions & Malls.
Sanjay Pathak
National Sales Manager, CSD & KPKB
Retired from Reckitt Benckiser India Ltd, with deep working knowledge of government procurement processes and canteen operations.
Arsh Choudhary
Managing Director
Strategy, finance, technology-enabled operations, governance and reporting systems.
Manasa
Director
Marketing, market outreach and brand communication.
Hall III · The process
Five stages. One interface.
From the first document to the last payment, you deal with one team, and every stage runs through the institution's official process.
Application
We prepare your file to the institution's checklist, and it goes in under your name when the window opens.
Listing
Your products go through the institution's selection stages on the way to an index number.
Depot activation
Once a product is live, we set it up depot by depot so orders can flow.
Supply & PRGO
We turn the monthly demand signal into an order and stock plan, and you supply against each order.
Payment cycle
We follow every invoice through the institution's payment cycle until it is paid and reconciled.
What you get
Six services, one accountable team.
Everything after the signature is ours to run, and you see all of it.
Listing
We manage your listing on each institution's own track. For CSD, that is the application, the selection committee, the market survey and the index number that makes each SKU live. For KPKB, it is enlistment through its own official process.
Sale and stock reporting
Monthly sale and stock reports across the canteens you are listed in, so you can see what is moving and where.
Order, stock and supply support
Order and stock guidance set to each institution's replenishment cycle: for CSD, the monthly PRGO demand signal; for KPKB, its own indent pattern. The aim is the right stock at the right depots at the right time.
Invoice-level reconciliation
We reconcile supply against billing invoice by invoice: for CSD through Form 2 and the Bill Forwarding Advice, for KPKB through its equivalent records. Short supply and mismatches surface early.
PAN-India ground support
Our agents service depots and canteens across India: sample availability, shelf visibility and sales follow-through.
Payment follow-up
Structured follow-up through the institution's payment cycle, with every payment reconciled to its order and invoice.
Hall IV · The country
Depots across the country, not a desk in one city.
Our agents work at depot and canteen level across India, on samples, shelf visibility, stock-outs, short supply and re-orders.
30
years
30+
CSD depots
5
institutions
CSD area depots. Hover or tap a point for its name.
CSD area depots on the map
- CSDCanteen Stores DepartmentThe defence canteen network: area depots across India supplying Unit Run Canteens at military stations.
- KPKBKendriya Police Kalyan BhandarThe canteen network of the Central Armed Police Forces: Master Canteens and their subsidiary canteens.
- IRCTCIndian Railway Catering and Tourism CorporationCatering and tourism for Indian Railways.
- INCSIndian Naval Canteen ServiceThe canteen service of the Indian Navy.
- TNPCInstitutional canteen channel
Hall V · Since 1995
Thirty years inside the channel.
Vatsayan Group has worked in India's institutional canteen networks since 1995: the same channel and the same institutions, through every change in their procedures. The people who run it today have spent their careers in FMCG and institutional sales.
SANGOSHTEE is the group's annual national gathering of channel partners, sales personnel and brand associates. A network that meets in person once a year works differently through the other eleven months.
The work runs on records, not recollection. Our own software tracks orders and invoices and reads CSD's monthly demand data depot by depot, so you can see what moved, where, and what is likely to be ordered next.
Hall VI · The group
One group. Five lines of business.
We are a group, not a one-person agency. We have worked in India's institutional channels since 1995.
Institutional sales
Listing and channel management across CSD, KPKB, IRCTC, INCS and TNPC.
Distribution
Sole and regional distributorships for consumer brands.
Own brands
Our own FMCG products.
Retail sales
Selling direct to consumers.
Import and export
Trade across India's borders, both ways.
In good company
- Let's Try
- Divine Agro
- Chocolounge
- SI Enterprises
Earlier channel partners
- Samsung
- Heinz
- Bajaj Electricals
- Videocon
- Dabur
- Kurlon
Enquire
Tell us what you make.
Tell us about your range and the institutions you have in mind. We reply within 48 hours.
We use what you send only to reply to you and keep it for 24 months. Write to info@vatsayangroup.com to have it removed.
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